Starting a business is

hard work

skip my mistakes and do things right the first time.


280 pages full of insights

Chapter 1

Know Your Market

A target market is a group of customers within the serviceable available market that a business has decided to aim its marketing efforts towards.

Chapter 2

Know Your Competition

Competition is often considered to be the opposite of cooperation, however in the real world, mixtures of cooperation and competition are the norm.

Chapter 3

Be Different

In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others, to make it more attractive to a particular target market

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Chapter 4

Pricing Techniques

A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall.

Chapter 6

Paralysis By Analysis

Paralysis by analysis is the state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.

Chapter 5

The Future

A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them.

Manuel J. Villegas



Soy Fundador/CEO de TOTALISIMO, cuento con más de 25 años de experiencia en el Show Business trabajando con numerosos artistas, en más de 55 paises de todo el mundo. Con funciones de agencia de Management, Organización Integral de Eventos, Agencia de Marketing, Publicidad, Campañas, Real Estate y Agencia de Viajes…Nací un 17 de septiembre de 1974 en una de las ciudades más bonitas del mundo como lo es Granada, situada al sur de España, en Andalucía, en la misma ciudad donde nacieron personas tan importantes como Federico García Lorca, Carlos Cano, Miguel Ríos o Manuel de Falla.