How to Design Emotion from the First Contact
There is a precise moment when an event stops being a service and…
I WILL SHARE MY BEST KEPT SECRETS WITH YOU
There is a precise moment when an event stops being a service and…
There is a trap that almost everyone falls into when they venture into…
There is a mistake I have seen made in exactly the same way…
After 25 years representing artists on stages around the world, I’ve learned an…
“Not all stages have lights. Some have lessons. And others, scars that become…
In the world of high-level events, there’s a dangerous illusion: that excellence consists…
In an industry where everything feels urgent, glamorous, and supposedly “now or never,”…
Over the years, managers and promoters have asked me the same question again…
Over more than 25 years producing events, tours, and live entertainment experiences around…
There are years that pass without leaving much of a mark.And then there…
Artist management is one of the most misunderstood disciplines in the show business.From…
In the show business world, logistics is the invisible backbone of every successful…
In today’s corporate environment, events are no longer simple social gatherings or formal…
There is something deeply powerful about new beginnings. Not because what is new…
As the manager of GIPSY KINGS by André Reyes, I couldn’t be more…
Why Aren’t Concerts Free? Respecting Art and Effort In our society, we often…
In the journey of a professional career in the entertainment and art world,…
I was born on September 17th, 1974, in a city that exudes art…
Where you will learn about success in the music industry.
With a prologue by Plácido Domingo.
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For more than two decades, I have lived and breathed show business, working with legends such as Plácido Domingo, José Carreras, Pastora Soler and Andrea Bocelli.










Rumba legend, with more than 30 years of success on stage and 60 million records sold. André Reyes founded the mythical Gipsy Kings and now keeps alive the flame of the band that popularized ‘Bamboleo’ or ‘Djobi, Djoba’.